Welcome to Platform
Where creativity meets innovation
We are a dynamic Lifestyle + Production House dedicated to community, connections and bringing visions to life. With a team of passionate and experienced professionals, we specialize in creating unforgettable experiences through our diverse range of events and services. Our mission is to inspire and engage the community and audiences by delivering high-quality productions and in-house events that leave a lasting impact.
A Gathering Place for Creatives
Platform is a salon-style lifestyle hub located in the SoFi neighborhood of Miami Beach. Founded by Sogol Afsharjavan in 2018, the multi-faceted compound is a unique event space, production house, and enchanting garden.
Connecting Through Creativity
Conversations, collaborations, and celebrations are the pillars of Platform. The focus is on celebrating all the creative energy that exists and promoting widespread success and inclusivity. Platform not only produces its own events, such as its signature event series “Barefoot In The Garden”, but also curated experiences for private clients and offers turn-key event services.
Meet Our Team
Sogol Afsharjavan
Principal Designer & Founder
Sogol is a renowned interior designer and lifestyle curator, merging her Persian heritage with European influences to create beautiful holistic designs. As founder of Sogol Décor and Platform, she leads international projects, earning global recognition for her ability to navigate diverse design aesthetics.
Iman Huschmand
Entrepreneur & Event Producer
Iman is an entrepreneur and event producer with a strong background in visual storytelling. Founder and CEO of Exclusively Entertainment, over the last 25 years Iman has led over 4,000 events worldwide, including extravagant weddings and international concerts. In 2019, he launched Night Owls, a multimedia production company specializing in content creation and social media management.
Bruce Platt
Creative Consultant
Bruce is a creative entrepreneur with a background in art, fashion, and furniture design. Bruce worked for Ralph Lauren before opening a successful furniture showroom in Miami’s Design District, specializing in custom furniture and artwork from around the globe. Currently, he is developing a platform that connects artists, designers, and developers.
Orchid Ghaemi
Marketing & Brand Consultant
Orchid is a marketing and brand consultant with a decade of international experience, working with both established and emerging companies. Orchid specializes in crafting marketing strategies that engage target audiences, boost brand awareness, and promote authenticity. Their expertise spans brand development, consumer insight analysis, and ethical marketing practices.